SAB & Quirk

Project Description

motherlanguage dayStarting out as a general social media manager, my core function at Quirk evolved to become online reputation manager for South African Breweries Corporate Affairs. I played a strategic and creative role in managing and creating content for their social media channels, covering the spectrum from blog to Instagram.

In the two years that I worked on the account, we grew the audience and engagement significantly, evolved our strategy in line with the audience and business objectives, and learned a whole lot about the beer industry. Most importantly, we helped to establish the brand as a globally relevant and locally active contributor to South Africa.



Some areas of expertise:

  • Social media management
  • Content writing and content strategy
  • Online reputation management
  • Online competitions
  • Event activations enhanced by social media
  • Analysis, insights, innovations

SAB’s social media channels include:

Facebook, Twitter, Linkedin, Instagram, G+, the SAB Stories blog 

Project Details