Starting out as a general social media manager, my core function at Quirk evolved to become online reputation manager for South African Breweries Corporate Affairs. I played a strategic and creative role in managing and creating content for their social media channels, covering the spectrum from blog to Instagram.
In the two years that I worked on the account, we grew the audience and engagement significantly, evolved our strategy in line with the audience and business objectives, and learned a whole lot about the beer industry. Most importantly, we helped to establish the brand as a globally relevant and locally active contributor to South Africa.
Some areas of expertise:
SAB’s social media channels include: